Elon Musk says 250,000 people have already pre-ordered Tesla's new Cybertruck. Here's what entrepreneurs and marketers can learn from his ability to inspire 'true believers' to commit to his brand. (TSLA)

· More than 250,000 people pre-ordered the newly announced Cybertruck within a week of its launch, with 'no advertising and no paid endorsement,' according to Tesla CEO Elon Musk. · Musk's ability to persuade people to pay in advance for products they have never seen before — well before ...

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